Collisions YYC

In today’s episode, host Tyler Chisholm is joined by Stéphane Hamel, teaching fellow in the department of marketing at Laval University, to discuss the collision of data privacy and digital marketing. With over two decades of experience in data analytics and privacy, Stephane brings a wealth of knowledge to the table. He explores the hidden costs customers bear, the false security metrics like views and clicks can create, and why many businesses struggle to assess the actual value of their advertising spend.

This episode is brought to you by clearmotive marketing. When it comes to marketing that truly matters to your business, clearmotive is your go-to partner. With a proven track record of more than 15 years, they understand what makes your business tick. Learn more at https://www.clearmotive.ca and discover how clearmotive can help your marketing thrive.

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Host links:

Tyler’s website: https://www.tylerchisholm.com
Tyler’s LinkedIn: https://www.linkedin.com/in/tylerchisholm

Guest links:

Stéphane Hamel’s LinkedIn: https://www.linkedin.com/in/shamel
Laval University’s Website: https://www.ulaval.ca
Laval University’s LinkedIn: https://www.linkedin.com/company/universite-laval
Laval University’s Twitter: https://www.twitter.com/universitelaval
Laval University’s Facebook: https://www.facebook.com/ulaval.ca/
Laval University’s YouTube: https://www.youtube.com/ulavaltv

Collisions YYC is a Tyler Chisholm original production // Brought to you by clearmotive marketing

What is Collisions YYC?

Tired of the same old news cycle? Get informed on what’s happening in businesses in Calgary, Alberta and beyond with Collisions YYC.

Tyler Chisholm hosts Alberta’s best and brightest minds who are shaping the very landscape of our province with their work in fields like Technology, FinTech, Energy, Healthcare, Education, AI, and more. Tyler’s inherent curiosity and exploratory style fuel candid conversations with the people who are driving change in our city, our province and the world.

Connect with us on social media:
https://www.instagram.com/collisionsyyc