In this interview I talk to Aaron Kassover of AgentMethods, a website builder and suite of marketing tools built for Insurance Agents.

After having his first 20 customers handed to him through connections built freelancing, Aaron has spent over a decade creating and scaling a marketing platform specifically for Insurance Agents. In our conversation he breaks down the turning points and growing pains as he has scaled this niche product. (11:14)

Also, Brian answered this question on YouTube, 6 Business Models in Productized Services.

Brian digs into each of these models and more. (1:55)

Enjoy!

Key Takeaways

[27:00] - There is reach and a clarity of purpose when focusing on only a single vertical.

[38:30] - An effective sales call does not mean showing how your product looks. Sometimes the most effective sales approach is nailing down the value provided at a higher level.

If, you're sick of the client services treadmill there is a better way, Productized Services. That's why I built Productize. It's a private community and training program for people like you and me.

Join our private slack, our private forum and get matched into your own small mastermind group with other members. Give and get honest, constructive feedback to grow your productized service business this year. Plus, get access to my Productized Course. It gives you everything you need to start, grow, and systematically build your productized service business.

You already get lifetime access when you signup, but get an extra 10% off here.

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