When you decide that you want to make an impact and create change with your brand and your platform, you have to get clear on your values. 

And those values have to be explicit to you, your team, your clients, and your audience.

Amy Jacobus reconnects with Erica to reflect on how refining and implementing her values throughout her company has impacted her business, and how it continues to grow and shape her brand.

In this discussion:

• How reconsidering her normal allows Amy to create sustainable, and effective marketing plans for her clients
• How making her values explicit has impacted Amy’s relationships with her team and her clients
• Why you have to be willing to question, reconsider, and shift your values over time
• How reconsidering the norms of your industry helps you align with your values

Connect with Amy Jacobus:

• Amy Jacobus Marketing
• Instagram: @amyjacobus

Ready to dive deeper?

Values have been touted as something you should have, but no one has really told you what to do with them. Taking a static word and turning it into action is the sweet spot where values become guiding principles on how to respond, make choices, and create impact with your brand.

Join Pause on the Play, The Community, and get access to Erica and India’s workshop, From Implicit to Explicit: Reconsidering What You Know About Values and learn why identifying your values can change everything in and around your brand, you’ll uncover ways that traditional ideal client workshops and tools aren’t helpful and how leading with your values can shift the way you approach your brand.

Learn more at  pauseontheplay.com/community