In our last episode, we went off during a fiery discussion about what content strategies really are and how marketers, leaders, and sales pros need to rethink their approach to content going into 2023. We also talked extensively about how the answer to what is a content strategy has changed substantially in the past 10 years.
What isn't a content strategy? Because the amount of misinformation out there is astounding.
How the answer to "what is a content strategy?" has changed in the past decade.
What is the purpose of a content strategy? And what do most people get wrong about what content is supposed to do for their organizations?
How Google and other search engines have radically changed how you should be developing your content strategies.
Liz gets heated about "brand awareness" content.
A brief primer on topic clusters and pillar pages, as well as why they exist.
And so, so, so much more. Seriously, this episode is straight fire, start to finish.
YOUR ONE THING FROM THIS EPISODE
If you're a growth-focused marketer or business leader who needs to get big results (and make big changes from a content strategy standpoint) in 2023, you need to sign up for the SEO Content Strategy Masterclass, which starts in January. Period.
Otherwise, get very clear on the purpose for your content strategy, as well as what goals you're looking to achieve with it. And if someone asks you for a content strategy document outside of what you provided, take a long hard look at your current documentation — and the process you used to get there — because you've got big gaps, my friend.
