I love to ask people, “What’s the best event you’ve ever attended? And why?”

Most often, a person’s favorite event boils down to its community - a group of like-minded people coming together to celebrate or accomplish or support a common cause. Without a focus on building an authentic and inclusive community, our walks and runs and rides risk blending together and losing their distinctiveness.

In this episode, P2PPF’s Marcie Maxwell is joined by Tracy Evans, Race Director of AIDS/LifeCycle, a fully-supported, seven-day bike ride from San Francisco to Los Angeles, raising money for both the Los Angeles LGBT Center and San Francisco AIDS Foundation. AIDS/LifeCycle was recognized as the 2023 Program of the Year at the last Peer-to-Peer Professional Forum conference.

Tracy shares insights into how they have cultivated one of the industry's largest event personalities. We’ll discover the behind-the-scenes efforts that make their cyclist community thrive not only during the event itself, but also throughout the year. Tracy also discusses intentional steps taken by AIDS/LifeCycle to foster inclusivity and the positive results they have achieved.

In today’s episode, we’ll explore: