We started this season by asking how we can tell better stories about what is happening in our ecosystems.

As I reflect on the lessons learned throughout the season, the key piece is that storytelling is not just some fun marketing campaign; it’s a tool to show the community what is possible and what the future might look like.

But most of us–entrepreneurs and ecosystem partners alike–are so bogged down in the day-to-day that we rarely have the chance to envision the bigger picture of where the ecosystem is headed. Storytelling allows us to gather and curate all these different stories of doers, makers, and dreamers into a mosaic that creates a beautiful picture as it comes together.

Once we understand that every story, whether on a blog, in a newsletter, or in a YouTube video, contributes to this greater picture and narrative, we can start chipping away at it. You don’t need a degree in journalism or media production to contribute. You just need a genuine sense of excitement about the entrepreneurs you encounter and the willingness to look for solutions.