Welcome to BuiltOnAir, a podcast and video series about all things Airtable. Each week, we talk with someone active in the Airtable community to discuss their experiences and showcase an interesting way they’ve used Airtable in their work.

Will Christensen lives in Athens, GA and is the co-founder, innovation at DataAutomation, a systems integration and automation company that helps businesses become more efficient. Data Automation services all kinds of clients, but their particular niche is in the close-knit community of e-commerce.

Before rebuilding their clients’ systems, Will and his team do an automation audit of a company’s existing process, and speak to as many employees as possible to learn what is working and what isn’t at a micro level. Reception to new, automated systems can necessitate a huge culture shift in a company, and Will is conscious of how to facilitate that shift.

At Data Automation, Will mainly uses Airtable as part of an app stack whenever they need user to be able to easily and quickly view or edit data, and it’s also helpful for mapping and lookup tables.

During his demo, Will shows us an awesome website he built called Seller Software, a “handy-dandy software directory for Amazon Sellers”. It’s an aggregation of several hundred hours of research and curation on almost every Amazon Seller app out there.

The Airtable magic happens behind the scenes, as he had built out an Airtable base with all this app data in it that he wanted to use as a content management system for the website. Naturally, being a fan of DIY integrated solutions, Will built his own custom plugin to connect his base to the back end of his site, allowing him to combine the flexibility and power of Wordpress themes with the database capabilities and easy editing of Airtable. So as he continues to update the software directory in Airtable, changes are seamlessly pushed to the Seller Software website.

Email Will if you’re interested in learning more about the Wordpress + Airtable integration shown in his demo | will@dataautomation.com

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