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Everything Is Marketing
Trailer
Bonus
Episode 16
Season 1
Pedro Cortes — SaaS Marketing Mistakes, CRO, and The Landing Page Formula
On the show today is Pedro Cortes. Pedro is a messaging and positioning consultant who works with SaaS companies to revamp their site using conversion copywriting and design best practices.
I wanted to bring him on because Pedro developed a fantastic SaaS landing page template that I've referenced many times and is my go-to guy for SaaS landing pages. He's worked with many companies and seen real, tangible results from his work.
You'll hear about the big mistakes SaaS companies are making with their landing pages and website in general, how he uncovers website visitors biggest pain points, obstacles, and hesitations and then weave those into the copywriting he produces, and his four-question process to develop positioning that makes your product resonate with customers.
More on Pedro:
- @pedroforcmo on Twitter
- Pedro's free SaaS landing page cheatsheet
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