Press 1 For Nick
Trailer
Bonus
Episode 67
Season 1
Genefa Murphy - Chief Marketing Officer at Five9 [Marketing / Contact Center]
Genefa Murphy - Chief Marketing Officer at Five9 [Marketing / Contact Center]
She talks about:
· The similarities between marketing and the contact center
· The importance of being predictive instead of prescription in sales, marketing, and customer service
· The difference between brand loyalty and brand intimacy
The book that has influenced Genefa the most in the past year:
✔️ Innovation Stack: Building an Unbeatable Business One Crazy Idea at a Time by Jim McKelvey
https://amzn.to/3dqt8vY
Her note to all the customer service and CX professionals:
"Walk a day in the life of your customers."
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