Imagine a social media landscape where you own your content, not some tech overlord. A place where links aren't suppressed, and algorithms don't dictate what you see. Sounds like a utopian dream... or is it Bluesky?

Pete Wright and Andy Nelson fly into the wide world of Blue Sky, the decentralized social media platform that's got some creators buzzing. Is it just another flash in the pan, or does it hold the key to unlocking genuine community engagement?

If so, it’s going to be thanks to the platform's unique architecture, thanks to the parallel familiar landscape of email and the less-familiar terrain of Mastodon. What does "decentralized" really mean, and why should you care? They explore the frustrations of content suppression on mainstream platforms like Instagram and X (formerly Twitter), and how Bluesky offers a refreshing alternative.

Along the way, they grapple with practicalities: How does Blue Sky actually work? How can podcasters leverage its features, like starter packs and feeds, to build a loyal audience? And what about the elephant in the room: Can Bluesky truly compete with the reigning giants of social media?

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