The OneSignal podcast aims to educate listeners on product, industry and best practices as it relates to building and growing a customer messaging practice.  This episode is hosted by Josh Wetzel with a veteran sales engineer, Brian Starr, discussing how to properly define proof of concept test to demonstrate the value of a digital service, software as a solution (SaaS). 

Brian has worked at an impressive set of companies, AirBnB, GitHub, Leanplum and now OneSignal in sales engineering type roles.   At OneSignal he’s focused on helping enterprise organizations implement best of breed messaging into their technical stack.

Brian talks about how it is important to define whether you're testing new technology or validating a vendor selection, setting a list of requirements and one core metric you are attempting to move with any test or proof of concept.   

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