“We like to tell ourselves that we're consuming this political media because we're going to be good citizens and we're going to be well informed and have, you know, very rational opinions and all sorts of flattering things like that. But in practice, what our behavior suggests is that that's not actually why we're consuming this media.

“We're consuming it because of how it affects us emotionally and how it makes us feel better about ourselves than other people. How it excites us, how it sort of inflames us.”