Crossing the Enterprise Chasm
Trailer
Bonus
Episode 204
Season 2
Balancing Self-serve and Sales-lead Outbound for Developer Products
In this episode, WorkOS CEO Michael Grinich and former CRO at Segment Joe Morrissey discuss how to layer in an outbound sales motion on-top of a self-serve motion for developer products, the advantages of leveraging an early sales team in product development, and usage-based vs. pre-bought consumption pricing.