Email Marketing Genius (over 70% open rates) And Creator of Auto Responder Madness — Andre Chaperon   Andre Chaperon is an entrepreneur, an internet marketer, a writer, a creator, a teacher, and a student. He got fired on October 22, 2003, and has never had a boss since. He is a British citizen and a native of Turban South Africa who now lives in the rock of Gibraltar. He is dyslexic. He is a visionary who is fascinated with fonts and loves minimalist design. He is constantly been striving to simplify but he has been told that he has Amazon book ordering fetish. Share this Episode: Click to Tweet Links Mentioned: ProductiveInsights.com/ARM AndreChaperon.com TinyLittleBusinesses.com www.CallAshRoy.com www.Youtube.com/ProductiveInsights Related Episodes:   003. Jon Morrow (Copyblogger) On How To Use Blogging To Build A Highly Successful Business Online 070. Valerie Khoo — Founder Of The Australian Writers Centre On Power Stories (And The 8 Stories You Must Tell) 107. Sonia Simone CopyBlogger Co-Founder on How To Be A Prolific Content Marketer (Part 1 of 2) 108. Sonia Simone CopyBlogger Co-Founder on How To Be A Prolific Content Marketer (Part 2 of 2) Key Points and Insights  3:39 - Is email marketing dying? Open Rates and Click Through Rates on 7:17 - Facebook Messenger and the future of Email Marketing 10:03 - How to approach email marketing to achieve over 70% open rates 14:02 - Open Loops and how they work in email marketing 16:28 - The PS section of your email is valuable real estate when used correctly 18:14 - The value of personal stories 20:04 - Audience and the importance of empathy 21:48 - The mindset you need to write consistently 24:33 - Soap Opera Sequences (SOP) and Open Loops 27:19 - Email Marketing Tools - Active Campaign vs Drip 30:18 - Challenges around Email Marketing and how to solve them 37:31 - Summary and key insights 41:04 - Actions Steps Action Steps Be relevant to your audience. Start! Create engaging stories.