In this interview I talk to Joel Klettke of Case Study Buddy, a productized service delivering world class case studies. They run the whole process from interview to final deliverable.

Joel gives us insight into how he started Case Study Buddy as a side project where he focused on the process more than revenue. He then goes on to explain how he has been able to remove himself completely from the day to day work, and now focuses his effort of strategy and process optimization. (5:45)

Also, Brian answered this question on YouTube, does client feedback kill a productized service?

Brian has three tips that he covers that helped him break the cycle when he was freelancing. (0:33)

Enjoy!

Key Takeaways

[34:40] - Self-serve is not the common approach to sales or onboarding in most Productized Services. Even if you have pricing and a buy button a sales call is usually a great idea anyway to start building trust and a relationship as soon as possible.

[51:14] - You can build a profitable business without using marketing channels like ads. It is not a strength, but Joel has done this so far and sees it as a glass half full problem. It means there are good untapped channels for growth.

If, you're sick of the client services treadmill there is a better way, Productized Services. That's why I built Productize. It's a private community and training program for people like you and me.

Join our private slack, our private forum and get matched into your own small mastermind group with other members. Give and get honest, constructive feedback to grow your productized service business this year. Plus, get access to my Productized Course. It gives you everything you need to start, grow, and systematically build your productized service business.

You already get lifetime access when you signup, but get an extra 10% off here.

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