Jodie Cook, founder of Coachvox AI, discusses how her company creates "artificially intelligent” versions of coaches and mentors to provide 24/7 support, how AI regulation could impact smaller businesses, and why friends and family should have a “safe word” in the age of deepfakes.
  

London-headquartered Coachvox AI creates digital coaches of entrepreneurs, coaches and content creators, who train the AI model to communicate in their style and in “any field”. The model is fed data provided by clients, such as a back catalogue of blog posts, to ensure the AI coach is equipped with relevant knowledge. The AI coach is then fine-tuned by the human coach scoring the accuracy of answers. The startup's goal is to provide "24/7 access to your brain". Cook founded her previous venture, a digital agency called JC Social Media, straight after university and after 10 years completed a successful exit.