When you’re working toward creating more equity in your business, it can be tempting to use demographic labels to diversify your client list and work with underrepresented communities.

But assessing a potential client for fit is about more than labels. 

Guest host Cher Hale discusses why she chose to shift her business to working exclusively with underrepresented voices, how she sets and keeps her boundaries around client fit, and how she supports clients on their DEI journeys.

In this discussion:

• Cher’s process for evolving her ideal client and how she vets for values alignment

• Why demographic labels and DEI awareness aren’t enough to make someone a client candidate

• The combination of criteria and direct questions that Cher uses to assess for fit

• Why Cher says it’s important to acknowledge the limits of your ability to support your clients

Connect with Cher Hale:

• Gingko PR

Ready to dive deeper?

We’ve been conditioned to show up to work as our “professional” self and leave our personal beliefs behind. But the truth is, values inform every area of our life, so why try to compartmentalize?

Each month in The Pause on the Play® Community, we explore one specific way to make your values more explicit. Our curated connections and learning experiences will help you challenge harmful norms, show up as an Imperfect Ally®, and live in alignment.

Learn more at pauseontheplay.com/community