Podcasting with Zuri Berry Trailer Bonus Episode 9 Season 1

Is it too soon to add Threads to your podcast social media strategy?

Is it too soon to add Threads to your podcast social media strategy? Is it too soon to add Threads to your podcast social media strategy?

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Is it too soon to add Threads to your podcast social media strategy?
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Podcasting with Zuri Berry Trailer Bonus Episode 9 Season 1

Is it too soon to add Threads to your podcast social media strategy?

August 3, 2023 Zuri Berry Full Transcript View the website

Threads is Meta's alleged Twitter killer. It's built on the infrastructure of Instagram's two billion monthly active users. And while Threads currently lacks essential features for podcast discovery, such as search functionality and marketing tools, it has all of the characteristics of a growing and viable distribution channel for podcasters.

Need some help? See how ZMC Podcasts can help you enhance your brand and save you precious time by visiting https://zmcpodcasts.com. Subscribe to my newsletter for more insights at https://zmcpodcasts.com/newsletter. And follow me on Twitter @ZMCPodcasts or on Instagram @ZMCpodcasts.

About Zuri Berry: I’m the founder and principal producer of ZMC Podcasts. I’ve spent two decades working as a multimedia journalist specializing in professional audio and video production, local news, digital strategy, and social media strategy.

Chapters

00:55 The backstory on Threads and Twitter
02:46 Twitter's limitations for podcasters
04:54 X's grip on text-based social media is loosening
06:14 What makes Threads so interesting
07:58 Where Threads falls short
08:41 Is Threads worth adding to your podcast social media strategy?
10:24 Summary