Join Nate Matherson as he sits down with Jack Chambers-Ward for the forty-third episode of the Optimize podcast. Jack is the Marketing and Partnerships Manager at UK-based digital agency Candour and hosts the Search With Candour podcast. In his career, Jack has worked primarily on the agency side in SEO and has been hosting and producing podcasts for more than 13 years, including the acclaimed movie podcast Sequelisers. During the episode, Jack and Nate dive into SEO hot takes and industry trends. The pair share their thoughts on various topics, from ranking factors to author bios and E-E-A-T to tasks that simply waste time. Jack gives our listeners controversial opinions and laughs as he shares tactical examples to succeed in 2024. In this week’s deep dive, Jack and Nate discuss the importance of conversion through content and how the results vary throughout the marketing funnel. Jack emphasizes offering diverse content formats like video, podcasts, and newsletters to cater to different audience preferences and enhance engagement. As a bonus, Jack and Nate share examples of opportunities for conversion and developing brand recognition throughout the funnel. Rounding out the episode, Jack shares his experience with podcasting as a channel (including monetization), SERP optimization strategies, and generating content that aligns with your audience’s needs and interests across content formats. Closing the episode is our popular lightning round of questions! For more information, please visit www.positional.com or email us at podcast@positional.com.

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