Many of us, whether we recognize it or not, are doing an ineffective job at communicating strategically. If part of your day-to-day role is to move people and projects forward through influence, this week's conversation is for you. It starts with a deceivingly simple premise: your teams care less about what you want to do, than why you want to do it.In part one of a three-part conversation we dive into what it means to be a strategic communicator. Do you have a clear understanding of your own engagement to your projects? When asked, can you answer why the work is important to you? Do you understand how your message connects with your constituent audiences as a leader of your institution? This week on the show, learn key insights that will not only allow you to present the work of the campus clearly, but also engage and inspire your teams at the same time.