Welcome back to another episode, this week sees James talk through business strategy and how business owners, entrepreneurs and department heads can map out theirs. 

James is joined by Paul and Jamie for a collaborative conversation that lays out what a strategy is and importantly the key areas to include...

Buyer personas and SMART goals are two of those pivotal ingredients as they help you to pinpoint who you're aiming to help and your desired outcomes, keeping you focussed and ensuring your decision making is customer-centric. 

Enjoy the episode and drop any comments below or let us know if you'd like to join James for an episode