CIM Marketing Podcast Episode 17

Episode 17: Marketing the great unlock

Episode 17: Marketing the great unlockEpisode 17: Marketing the great unlock

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CIM Marketing Podcast Episode 17

June 25, 2020 CIM | The Chartered Institute of Marketing View the website

Getting consumers back into the wild

This podcast will:

• Explore the psychology behind replacing consumer fear with consumer confidence

• Explore the simple and evergreen techniques required to help customers out of lockdown

• Examine the diverse goals of sectors that have been affected differently by the lockdown

Host: Ben Walker, Head of Media, LID Business Media

Guests: James Farmer, Head of Brand and Marketing Communications and Ally Lee-Boone, Content and Engagement Executive, CIM

Recorded: Thursday 18 June 2020 11:00 BST