Marketing Unf*cked
Trailer
Bonus
Episode 6
Season 1
Corporate Digital Responsibility as Your Guide to do Better | Tim Frick
Ever wonder if there are any principals that can guide an organization way to being better?
Join me on Marketing Unf*cked as I speak with Tim Frick, advocate for the responsible, equitable, and sustainable use of design and technology, about Corporate Digital Responsibility and itss 7 principals.
In this weeks episode we cover:
- the 7 principals of Corporate Digital Responsibility
- using b-corp assessment to help understand impact
- the importance of aligning your story
- how marketing can avoid green-washing, woke-washing, rainbow-washing...
- the affect of digital on the environment - no, it's not all good!
- where the team the created CDR envisions it going in the long term
Resources mentioned on this episode:
