Everyone has a way that they want their brand to be positioned and perceived. But is that the same as your company culture?

The two often get conflated, and while there is overlap, they are different concepts that will require their own goals and actions to support them.

Erica and India break down the confusion over culture versus image.

In this discussion:

• What company culture is
• Why you need to develop company values, not just brand values
• Elements of your public image that you can control
• Where company culture and public image overlap

Keep the dialogue going: Concepts are better explored in community. Actions are more lasting when taken alongside other imperfect allies. Connect with a cohort of entrepreneurs and changemakers at the intersection of values and visibility.

Join us at pauseontheplay.com/community