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Send & Grow by SparkLoop
Trailer
Bonus
Episode 44
Season 1
How to build a local newsletter business — with Ryan Sneddon of Naptown Scoop
Enjoying the podcast? Then you'll LOVE the Send & Grow newsletter where we share deep dives, tips, and news for smart newsletter operators like you.
WATCH THIS EPISODE ON YOUTUBE >>
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Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Ryan Sneddon of Naptown Scoop, a pioneering local newsletter dedicated to Annapolis, Maryland.
WATCH THIS EPISODE ON YOUTUBE >>
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Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Ryan Sneddon of Naptown Scoop, a pioneering local newsletter dedicated to Annapolis, Maryland.
In less than four years, Ryan's grown Naptown Scoop to a full-fledged local media business with a small staff and a target annual revenue of $350k. He plans to grow to over $1M in revenue in the upcoming few years—all from a local newsletter with under 18k subscribers.
In this episode, Dylan & Ryan explore:
- The Genesis of Naptown Scoop: How Ryan's dissatisfaction with traditional employment pathways led him to create a local newsletter that now connects thousands.
- Overcoming Growth Challenges: Strategies and insights on expanding a local newsletter's reach and engagement, including the pivotal role of community involvement.
- Monetization Pathways: From direct advertising to innovative community events, Ryan shares how Naptown Scoop has turned local attention into a thriving business model.
- The Power of Local Influence: How owning a local newsletter opens unparalleled opportunities for business ventures, partnerships, and community impact.
- Future Visions: Ryan's ambitious plans for Naptown Scoop and advice for aspiring newsletter creators looking to make a difference in their communities.
- ...and much more, including Ryan's candid thoughts on the balance between being a local 'celebrity' and a committed newsletter operator.
OTHER LINKS MENTIONED
Naptown Scoop newsletter
The Life of Scoop newsletter
Ryan on LinkedIn
Ryan on Twitter
Dylan on Twitter/X
SparkLoop's Paid Recommendations — the game-changing way to instantly monetize your newsletter.
SparkLoop Partner Programs — grow your newsletter at 10x speed.
SparkLoop Affiliate Contest — recommend other newsletters to SparkLoop for a chance to win a FREE trip to Cancun!
Naptown Scoop newsletter
The Life of Scoop newsletter
Ryan on LinkedIn
Ryan on Twitter
Dylan on Twitter/X
SparkLoop's Paid Recommendations — the game-changing way to instantly monetize your newsletter.
SparkLoop Partner Programs — grow your newsletter at 10x speed.
SparkLoop Affiliate Contest — recommend other newsletters to SparkLoop for a chance to win a FREE trip to Cancun!
Chapters
- "Introduction and Background"
- "Starting Naptown Scoop"
- "Prompt to Start a Local Newsletter"
- "Popularity of Local Newsletters"
- "Teaching Others to Start Local Newsletters"
- "Elements of a Good Local Newsletter"
- "Benefits of Starting a Local Newsletter"
- "Challenges of Running a Local Newsletter"
- "The Grind of Running a Local Newsletter"
- "Being Present in the Local Community"
- "Ideal Size for a Local Newsletter"
- "Daily Process of Writing a Local Newsletter"
- "Monetization of a Local Newsletter"
- "Tip for Success with a Local Newsletter"