Enterprises face severe disruption, whether via technology, business model, new competition, etc. Indeed, in order to keep up, organizations must answer fundamental questions about the nature of their business, starting with their people. “What kind of culture do we need to compete in our industry? What does it look like, feel like, sound like? What are the base skills our people possess? Where do they come from?”

These are some of the questions Reggie Walker, Chief Commercial Officer at PwC, has wrestled with while helping to lead the enterprise's communications function over the past three years. He’s also helped spur a critical organization-wide effort around digital upskilling to better align PwC’s people with its business strategy. He’s also unified the Communications, Sales and Marketing functions, streamlining an operation that was once disparate entities. On this episode, we’ll learn more about each of these initiatives from Reggie and how they ladder up to a new kind of CCO role that’s swiftly changing in order to adapt to new disruptive factors.

Special thanks go to Morning Consult and Rivet Smart Audio for making this season of The New CCO possible.