Design Sprints have become an extremely popular format in businesses. However, many sprint projects never get executed because they are not aligned with the business context.

Tim Höfer is a product design director and head of the design sprint team at the AJ&Smart, which has run sprints for companies like Google, Slack, Lyft, and Lufthansa.

In this episode, we spoke about integrating business thinking with design sprints. We explored:

• how competitive research can completely reshape sprint’s goal,

• why many design sprint projects never get executed,

• and a new sprint format: Strategy Sprint.