AJ Wilcox is the Founder of B2Linked, an agency specializing in LinkedIn Ads. B2Linked’s mission is to give accounts of all sizes the highest performing LinkedIn Ads strategies and the best ROI on the platform. The agency’s team is highly trained to help businesses get the most out of their LinkedIn Ads budgets through account management and consulting.

Before creating B2Linked, AJ was the Online Marketing Manager for Domo, where he managed LinkedIn advertising and grew the channel’s qualified leads by over 2400%. He was also the Marketing Manager for Big Fish Automation and the SEO Team Lead for OrangeSoda. In addition to this, AJ has been a member of Utah’s Digital Marketing Collective for eight years.

If you’re a B2B business, many of your ideal prospects and potential customers are probably using LinkedIn nearly every day. But, with LinkedIn being one of the most expensive platforms for advertisers, how do you know if the money you pour into LinkedIn Ads will give you the ROI you’re looking for?

AJ Wilcox created B2Linked to answer that question. His team specializes in creating high-performing LinkedIn ads for agencies of all sizes. They can help you figure out if your target audience is on LinkedIn, if your budget will give you the reach you need, and if you’re creating the right content for your campaigns.

In this episode of Agency Journey, Gray MacKenzie is joined by AJ Wilcox, the Founder of B2Linked, to discuss the benefits and challenges of LinkedIn Ads. They talk about the four key components of a high-converting campaign, why B2Linked is uniquely positioned to partner with other agencies, and what you can learn from AJ’s podcast, the LinkedIn Ads Show. Stay tuned.