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Cultural Fluency Makers: Unlocking Business Growth Through Cultural Intelligence
Trailer
Bonus
Episode 7
Season 1
Integrating Insights and Innovation In Marketing and Brand Growth - Linda Bethea - Cultural Fluency Makers - Episode # 007
Linda Bethea, Chief Marketing Officer at Danone, explores the complexities of inclusive marketing. She highlights the importance of integrating inclusivity into all marketing strategies, rather than treating it as a standalone initiative. She discusses how America's diverse cultural and demographic landscape calls for this approach to effectively engage with newer, more diverse generations.
The conversation touches on challenges such as educating internal stakeholders and expanding reach through diverse media platforms. Linda also shares valuable insights into the role of AI in marketing and creative processes, as well as the critical importance of cultural relevance.
Takeaways:
- Inclusive Marketing is Core to All Marketing: Shift your mindset from treating multicultural and inclusive marketing as separate strategies. Integrate inclusivity into every aspect of your marketing efforts.
- Effective Campaign Targeting: Base your campaigns on diverse insights to connect with the broadest possible audience. Tailor your approach to ensure inclusivity from the start.
- Ongoing Stakeholder Education: Continuously educate stakeholders, leadership teams, and marketing professionals about the importance of inclusive marketing to drive growth and success.
- Consumer-Centric Focus: Keep the consumer at the center of your strategy, using consumer insights and cultural trends to inform your marketing and product development.
- Leverage AI for Insights: Use AI to gain insights into creative performance and speed up the creative process. Let AI enhance creativity, while complementing deep creative thinking.
- Create Resonant, Culturally Relevant Content: Ensure your creative strategies and content resonate with diverse audiences by understanding cultural trends and producing authentic content.
- Engage Younger Audiences: Study younger consumers' media habits and cultural interests. Use platforms like TikTok and culturally relevant content to attract this demographic.
Quote of the Show:
- “ As marketers, we need to shift our mindset from thinking about multicultural and inclusive marketing as a separate strategy or a separate pillar to embedding it in everything we do. Inclusive marketing is marketing.”
Links:
- LinkedIn: https://www.linkedin.com/in/linda-bethea-12b7a1/
- Website: https://www.danone.com/
Ways to Tune In:
- Spotify: https://open.spotify.com/show/6zWYQ3jHAH2t7Fp1IGKnex
- Apple Podcasts: https://podcastsconnect.apple.com/my-podcasts/show/cultural-fluency-makers-unlocking-business-growth-through-cultural-intelligence/19aa6ec3-7bd8-47d2-92f3-dd77a6296383/episodes
- Amazon Music: https://music.amazon.com/podcasts/1940eb19-acfb-45c1-bd1e-a4620ca9256e
- Podchaser: https://www.podchaser.com/podcasts/cultural-fluency-makers-unlock-5790367
- Transistor: https://culturalfluencymakers.com/
- YouTube: https://youtu.be/QHV_YXLbjyY