Creating a brand that’s rooted in your values and the impact you want to make in the world is a must, and using DEI as the basis for the way that you do all things is absolutely necessary.

But are you clear on your expectations for the outcomes of this work?

Erica asks two key questions to help you get clear on your goals and your timeline for integrating DEI into your business.

In this discussion:

• Why DEI has to inform the decisions and processes of your whole brand
• How to get clear on the outcomes you want and expect from your efforts
• Why discomfort is necessary to the process

Keep the dialogue going: Concepts are better explored in community. Actions are more lasting when taken alongside other imperfect allies. Connect with a cohort of entrepreneurs and changemakers at the intersection of values and visibility.

Join us at pauseontheplay.com/community