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SaaS Marketing Bites from Powered By Search
Trailer
Bonus
Episode 52
Season 1
[Replay] The MQL isn’t dead, you’re just using them wrong (and how to turn them into customers)
People say that the MQL is dead.
Most B2B SaaS companies have a process for collecting and defining marketing qualified leads (MQLs). But we often talk with SaaS companies who haven’t got a process for turning those Marketing Qualified Leads (MQLs) into trials and demos.
The result is that they see capturing MQLs as a low-value activity. They stop making efforts to nurture prospects who aren’t ready to buy.
This can lead to a number of significant business challenges, including problems filling the pipeline in future quarters, missing growth targets, and losing market share to competitors.
In this episode, we’ll look at:
- Why MQLs are still a valuable part of the customer lifecycle
- Where SaaS companies go wrong in capturing MQLs
- How we’ve helped our clients to build valuable demand gen systems using MQLs
After reading this post, you’ll have a solid understanding of how to think about generating MQLs in a way that helps you grow instead of simply meeting vanity targets.
Accompanying blogpost: The MQL isn’t dead, you’re just using them wrong (and how to turn them into customers)
Accompanying blogpost: The MQL isn’t dead, you’re just using them wrong (and how to turn them into customers)
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SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas or Powered By Search CEO Dev Basu @devbasu on Twitter for more updates and marketing insights.
If you enjoyed this episode, you can do the following things right away:
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