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Digital Marketing Made Simple with Jennie Lyon
Trailer
Bonus
Episode 212
Season 1
#212 - Stand Out This Holiday Season: Proven Strategies to Outshine Your Competition
As they prepare for holiday promotions, my clients often ask, “How can I stand out from the competition during the holidays?” While I get asked about being competitive all year, the answers are slightly different this time of year. Holiday promotions have a unique energy and strategy, so I’m sharing how you can make your online business more competitive over the next several weeks. Let’s dive in!
In This Episode, Jennie Discusses:
- The Grunt Test: Ensuring your messaging is clear and immediately understandable.
- Leverage Personalization: Using data to create tailored experiences for your customers.
- Follow the Numbers: Tracking and analyzing performance metrics to guide your strategy.
- Amp Up the Social Proof: Highlighting reviews, testimonials, and user-generated content.
- Optimize for Mobile Shoppers: Catering to the growing number of mobile holiday shoppers.
- Upgrade Your Digital Marketing Strategy: Implementing advanced techniques to stay competitive.
Timestamps:
- 00:00:00: Introduction to holiday marketing strategies.
- 00:05:15: Understanding the Grunt Test for clear messaging.
- 00:12:30: Personalization strategies to engage customers.
- 00:20:45: The importance of tracking performance metrics.
- 00:28:10: Leveraging social proof to build trust.
- 00:35:25: Optimizing for mobile shoppers during the holidays.
- 00:42:15: Upgrading your digital marketing strategy.
Resources Mentioned:
- Marketing Office Hours: https://jennielyon.com/officehours
- How to Use Our Digital Marketing Team: https://jennielyon.com/team
- Free Consultation: https://jennielyon.com/chatwithjennie
Connect with Jennie Lyon:
- Website: https://jennielyon.com
- Instagram: https://instagram.com/jennielyonmarketing
- LinkedIn: https://www.linkedin.com/in/jennielyon/?trk=author_mini-profile_title
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