On today's show, Megan and Joe talk to Alex Gold, Director of Partnerships at Carrotmob, about the power of buycotts - campaigns in which a group of people offer to spend their money to support a business. In return, the business agrees to make an improvement that the people care about.

Buycotts are an interesting idea, and Alex explains how they are being used with great effect by consumer goods company Unilver and others.

Are you tired of the threats and attacks that often precede any kind of meaningful change? Carrotmob is proposing a new model based on incentives and money. A "carrot" instead of a "stick"!

Tune in now!