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Inside Marketing Design
Trailer
Bonus
Episode 3
Season 2
S02E03 Inside Marketing Design at Stripe (with Tatiana Van Campenhout)
Stripe's website designs are so well-renowned in the design industry that whenever a new version launches, heavily-influenced sites start to pop up around the web. In this episode I speak to Tatiana about how it feels to have your work so publicly praised, copied and critiqued and we get the details on the process the Stripe team went through to bring the 2020 site redesign to life.
This season is proudly sponsored by Webflow! Try out the no-code site building tool for yourself right here: http://charli.link/imdpod-webflow
LINKS
Follow Tatiana on Twitter
And on Instagram (for beautiful mountain pics!)
Follow Stripe Design on Instagram too for more behind-the-scenes
Stripe
Jobs at Stripe
Get more episodes at https://insidemarketingdesign.co
TIMESTAMPS
0:00 - Today's episode!
3:00 - Design team structure & collaboration
6:00 - Responsibilities of different design teams
8:30 - The Stripe brand
11:20 - Kicking off the 2020 site redesign
17:20 - Stress-testing the system
19:30 - Project timeline
24:30 - The site build process at Stripe
26:50 - After a site launch
29:30 - Design & project management tools
30:45 - Collaboration with marketing
33:40 - User research and testing
37:00 - Design trends & inspiration
43:00 - Project planning
45:20 - What's next for design at Stripe
49:10 - My takeaways
ABOUT THE SHOW
Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team. Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face.
ABOUT THE HOST
Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life.