Hard to Market
Trailer
Bonus
Episode 7
Season 1
Generalist vs. Specialist with CMOx’s Casey Stanton
Casey Stanton has been a marketing consultant for over 15 years and is the Founder of CMOx which helps 7-figure companies grow faster with a part-time chief marketing officer.
His Functional Marketing® process is the cornerstone of CMOx's services, which gives predictable results to both B2B and B2C companies. Here are a few of the topics we’ll discuss on this episode of The Consulting Trap:
- Why marketing leaders are increasing in value.
- The common challenges consultants face and how to overcome them.
- How to move from short-term consultancy work to building long-term relationships.
- The benefits of having an assistant to support you.
- How easy it is to find talented professionals on the Upwork platform.
- The differences between working in B2C and B2B.
- The value of surrounding yourself with specialists.
Resources:
Connecting with Casey Stanton:
Connecting with the host:
Connect with our host, Brian Mattocks: