Why do we call the Men’s World Cup in soccer just “The World Cup” and for women, it is the “Women’s World Cup”? Why is the NBA —the National Basketball League—just for men, and the one for women is the “WNBA.”? People think they are an add on…a niche market…But, they would be wrong. What would happen if we thought about women’s sports and women in sports as equally valuable as men?  In this episode, we are going to hear from two accomplished entrepreneurs, Meghan Chayka and Jacie De Hoop, on what using a gender lens in sports analytics might do.