In this constantly evolving digital landscape, telcos face the perpetual challenge of upgrading technology while simultaneously maintaining a superlative customer experience. Today’s customers expect nothing short of excellence, and meeting these expectations is crucial for both customer acquisition and retention.

This week, we’re going to hear from Alex Baker. Alex serves as Upland’s ace in customer service and support. With a career spanning over a quarter of a century and his work has given him a unique perspective on the essential tech integrations for telcos, making him the perfect person to help us understand how best to optimize the customer experience in the telecommunication industry.