When Loom rebranded recently they handled it all internally. In this episode you'll learn about how they tackled this process (and the 2500 logo options they created along the way) as well as more about the ways the brand and product design teams work together to ensure a seamless experience for their users.

This season is proudly sponsored by Webflow! Try out the no-code site building tool for yourself right here: http://charli.link/imdpod-webflow

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TIMESTAMPS 

0:00 - About Loom 

1:50 - Team structure at Loom 

7:30 - The benefits of in-house brand design 

10:10 - Areas of focus for the brand design team 

12:25 - Infusing brand in the product 

18:40 - Tools at Loom 

20:30 - Metrics of success and testing 

26:15 - Building the marketing site 

27:40 - The Loom brand 

30:10 - The rebrand project 

37:15 - How the team collaborates on a project 

44:20 - Current challenges 

46:40 - "It's only software"