Join Nate Matherson as he sits down with Jeannie Assimos for the thirty-seventh episode of the Optimize podcast. Jeannie is currently the Head of Content/Communications for Way.com. She is a content marketing expert with 20+ years of experience leading teams as the VP of Content for eHarmony (perfect for our Valentine's Day episode!) and the Managing Editor of Entertainment Tonight. In our episode today, Nate and Jeannie talk about the elements that go into crafting great content that performs well in the SERPs and collects backlinks organically or through content syndication. During the episode, Jeannie and Nate emphasize the importance of authenticity in content creation, highlighting the unique value of human-generated content and how it can boost your conversion rate. This tactic was especially beneficial for Jeannie at eHarmony, where she built a team of freelancers with genuine lived experiences to write dating content from various points of view. In this week’s deep dive, listen to Jeannie share how she’s taken Way.com from 40k monthly visitors to over 1.6 million monthly visitors! She shares how she’s scaled her team, how they conduct keyword research, the content motion required to publish 300 - 400 blogs per month consistently, and how her team leverages data to drive the overall content strategy. Rounding out the episode, Jeannie and Nate cover topics like repurposing content, the role of graphics/visuals/videos, and the comparison of News SEO with Traditional SEO. Closing the episode is our popular lightning round of questions! For more information, please visit www.positional.com or email us at podcast@positional.com.

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