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B2B SaaS Marketing Snacks
Trailer
Bonus
Episode 77
Season 1
77- Leveling up your go to market
What does it take to truly level up in 2025? It’s not just about growing your GTM team—it’s about elevating your own leadership, optimizing your impact, and mastering the tools that will define the next era of growth.
In this must-listen episode, Brian Graf sits down with Stijn Hendrikse and Antoine Vial to dive into their upcoming book, Level Up! Coaching Go-To-Market Leaders to Achieve Exponential Growth.
They explore why coaching—both for your team and with AI—is the key to unlocking greater GTM efficiency, smarter decision-making, and lasting success.
🔥 What You'll Learn:
• Why coaching is a critical skill in working with today’s GTM teams
• The surprising parallels between coaching AI and coaching people
• How to leverage AI, automation, and remote teams to scale your marketing & sales impact
• Actionable frameworks that GTM leaders can use to drive growth
• How to level up your leadership, team, and technology for sustained success
📖 Get Early Access to the Book!
Sign up for the Early Bird program to receive exclusive content, coaching frameworks, and first access to Level Up!
B2B SaaS Marketing Snacks is one of the most respected voices in the SaaS industry. It is hosted by two leading marketing and revenue growth experts for software:
- Stijn Hendrikse: Author of T2D3 CMO Masterclass & Book, Founder of Kalungi
- Brian Graf: CEO of Kalungi
B2B SaaS companies move through predictable stages of marketing focus, cost and size (as described in the popular T2D3 book). With people cost being a majority of the cost involved, every hire needs to be well worth the investment!
The best founders, CFOs and COOs in B2B SaaS rely on a balance of marketing leadership, strategy and execution to produce the customer and revenue growth they require. Staying flexible and nimble is a key marketing asset in a hard-charging B2B world.
Resources shared in this episode:
- 2025 B2B SaaS Marketing Trends for Founders and Executives
- BSMS 67 - The impact of AI on marketing
- Unlocking the power of AI: Transform your content creation process
- T2D3 CMO Masterclass
- Submit and vote on our podcast topics
ABOUT B2B SAAS MARKETING SNACKS
Since 2020, The B2B SaaS Marketing Snacks Podcast has offered software company founders, investors and leadership a fresh source of insights into building a complete and efficient engine for growth.
Meet our Marketing Snacks Podcast Hosts:
- Stijn Hendrikse: Author of T2D3 Masterclass & Book, Founder of Kalungi
As a serial entrepreneur and marketing leader, Stijn has contributed to the success of 20+ startups as a C-level executive, including Chief Revenue Officer of Acumatica, CEO of MightyCall, a SaaS contact center solution, and leading the initial global Go-to-Market for Atera, a B2B SaaS Unicorn. Before focusing on startups, Stijn led global SMB Marketing and B2B Product Marketing for Microsoft’s Office platform. - Brian Graf: CEO of Kalungi
As CEO of Kalungi, Brian provides high-level strategy, tactical execution, and business leadership expertise to drive long-term growth for B2B SaaS. Brian has successfully led clients in all aspects of marketing growth, from positioning and messaging to event support, product announcements, and channel-spend optimizations, generating qualified leads and brand awareness for clients while prioritizing ROI. Before Kalungi, Brian worked in television advertising, specializing in business intelligence and campaign optimization, and earned his MBA at the University of Washington's Foster School of Business with a focus in finance and marketing.
Visit Kalungi.com to learn more about growing your B2B SaaS company.