In today’s episode, we’re launching a new deep-dive series in collaboration with 5THWAVE magazine exploring the rise of specialty coffee in France.

Once known for its traditional dark espressos and modest coffee standards, France is undergoing a transformation. All across the country, interest in specialty coffee is exploding, with a growing number of consumers seeking quality and a new wave of artisan roasters emerging to meet demand.

Over the coming months, we’ll speak with industry leaders shaping this movement to examine its evolution, current challenges and future opportunities.

We begin with Christophe Servell, Founder of Terres de Café, a pioneering Paris-based roaster and café group with 12 locations across France, two in South Korea and further plans for international expansion this year.

Credits music: "French Wine" by Laura Gabriela in association with The Coffee Music Project and SEB Collective

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