Authenticity is such a slippery little sucker. We know it’s important, but what does it actually mean to be authentic when it comes to your business or your social media and marketing?

In this episode I reflect on my conversation with Doug in episode 8 and I’ve pulled out five thought starters on what I think authenticity means and how you can look at what you’re doing and maybe tweak a few things to get you feeling more like you and then…more confident in what you’re doing.

I hope it helps you!

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The Small Town Business podcast was recorded on the lands of the Gunaikurnai and I wish to pay my respects to their elders; past, present and emerging.

Audio production by Jet Streamer

About Small Town Business:

Small Town Business shines a light on people making big things happen in small towns, regional and rural communities.

Each episode is in two-parts. In Part one, we chat with a small-town business owner, hand picked because they have a particularly special story to tell. They generously share the ups and downs and all the in-betweens of their business, before part two where I draw out one of the key points of the discussion into a specific learning with a focus on marketing and business development.

Follow along for inspiring stories from community-driven, authentic people. Then let Erika McInerney - that’s me your host - teach you how you can take that inspiration and turn into into action for your business.

Whether you’re already living in a small town, thinking of moving, or wondering what business is like outside the city - this podcast is for you.

Make sure you follow or subscribe so you don’t miss an episode and, if you’ve just found this, make sure you start from the beginning.

For more info, visit smalltownbusinesspodcast.au

About Erika:

Erika McInerney is the founder of Mac&Ernie - specialising in social media and marketing training for small business, community organisations and leaders in regional and rural areas. 

Find out more about Mac&Ernie or head to Instagram, Facebook or LinkedIn for loads of free tips and smart, authentic marketing advice.