Technology plays a critical role in the green transition. In the past, the complexity of the shipping industry – including the diversity of the global fleet, infrastructure constraints, and the economic impact of ‘going green’ – has prevented mass adoption of technological innovation. However, a recent wave of accelerated technological advancements are helping the industry take short term action to reduce emissions.

Today, the industry knows the optimal speed, route, and fuel consumption for vessels sailing in the dynamic conditions of the vast sea. This has allowed for a transformative shift, uniting the maritime community in a collaborative push towards embracing digitalisation and efficiency. 

In this episode, Søren Meyer, CEO of ZeroNorth, sits down with Lora Jakobsen, Chief Purpose Activist at ZeroNorth, to discuss the technology that is shaping the future of the green transition and why he thinks the change movement is critical to accelerate the maritime industry. Søren has over 30 years of expertise in shipping. Before ZeroNorth, he held leadership roles at Mærsk Tankers, including Vice President, Chief Strategy & Transformation Officer. He also previously served in multiple roles at O.W. Bunker & Trading including Vice President and Global Sales Director. 

In 2020, Søren became the CEO of ZeroNorth, growing the company from 5 employees to a global organisation with offices in 12 countries, serving over 200 customers and over 500 employees. In 2022, Søren was named the #1 technology leader of the year by Lloyd’s List.

In this conversation, Søren delves into why the trend of technological acceleration will probably not slow down, and how optimising operations across the global trade value chain will enhance commercial performance and, more importantly, reduce immediate emissions today. Søren also explains why transparency is the key to moving the green transition forward even faster. Lastly, Lora and Søren explore the integral role of data and AI to deliver better solutions and empower customers to make more informed decisions.

The world is in a climate crisis, and all industries must do their part to reach zero emissions. Maritime trade is critical to today's society but is also responsible for roughly 3% of all greenhouse gases. A future where global trade reaches zero emissions is possible. But how do we get there? In this podcast, we're sitting down with thought leaders to explore the inner workings of global trade, its massive impact on our society, and the obstacles it faces while navigating its way to zero.

About the Søren Meyer: LinkedIn Profile

About ZeroNorth: Website

About Lora Jakobsen: LinkedIn Profile

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