Hard to Market
Trailer
Bonus
Episode 25
Season 1
The Significance of Understanding Demographics for Business Strategy with founder and CEO of The Super Age™’s Bradley Schurman
Bradley Schurman, a demographic futurist, is the Founder and CEO of The Super Age – a research and advisory firm specializing in helping organizations understand the challenges and harness the opportunities of demographic change with a focus on population aging. Here are a few of the topics we’ll discuss in this episode:
- His background and how he got into the study of demographics
- Why understanding demographics is important for business strategy and how it helps organizations with the shifts that we're going through right now.
- How Bradley turned this knowledge into a consultancy
- The effect of automation and its interrelation at a high level with the demographics that we have now.
Resources:
Connecting with Bradley Schurman:
Connecting with the host:
Connect with our host, Brian Mattocks: