Drive and Convert
Trailer
Bonus
Episode 122
Season 1
Episode 122: How To Leverage Priming & Expectation Setting
Aligning your online experience with user expectations is crucial. In this episode, Jon and Ryan discuss how to leverage the priming & expectation setting heuristic to increase conversions.
Check out the full episode to learn:
- what the priming & expectation setting heuristic is, and how it works.
- how to determine if you are violating this heuristic.
- examples of tactics that leverage this heuristic.