Higher Ed Storytelling University
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Episode 74
Season 1
#74 - How To Avoid 3 Common Branding Blunders for Community Colleges w/ Alana Villemez
My guest today is Alana Villemez, Founder & CEO of Most Likely to Succeed, an advisory firm for community college enrollment marketing.
In this episode, Alana shares her insights on community college branding and marketing, discussing common branding blunders and strategies for effective brand perception.
Key Takeaways:
- The importance of aligning brand perception with mission and values
- Three common branding blunders: brand dilution, brand undervaluation, and brand exaggeration
- The value of conducting perception surveys to understand brand alignment
- The need for authenticity and honesty in marketing to Gen Z and Gen Alpha
Topics Discussed:
- Alana's background and experience with community colleges
- The Community College Promise Framework
- The brand pyramid concept for effective branding
- Challenges in community college marketing compared to four-year universities
- Examples of successful community college branding
Resources mentioned:
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