What do you do when a client comes along looking for your help, but until now, they haven't been doing much (or any) of their own marketing?

Do you take on the work, turn it away, or do you use this as a chance to educate them on what to expect?

Personally, I prefer the latter. And if it seems like they are bought-in to reality, I'll consider working with them.

In this episode, I talk about how to be fully conscious when clients like this come along, how to educate them about how long things should take, and ultimately to manage expectations.

Slow results are the cost of marketing from a standstill. Like an engine, it takes time to rev up.

They either get it or they don't. Better to know up front before you start working together.

—kw