Arguably the most challenging part of any change process is rallying the support of the people around you to join you on your way. This week on the show, we present Howard Teibel’s model for approaching any population you’re trying to influence in a specific direction. No, this isn’t about re-programming or hypnosis, though that would certainly be easier, even if ethically challenged. This model is for you — the change agent — a method of reframing your audience, of refocusing your efforts, and of driving the support of your most valuable supporters while not being distracted by those who don’t.