Listeners, we're back this week with Aurora Archer. 

An Afro-Latina, Aurora draws on over 25 years of experience leading success in four distinct industries: retail, technology, health & wellness, content publishing & media. She’s built a reputation as a catalyst leader and strategic thinker. Her mission is mighty in execution but simple in philosophy: create a new normal where everyone, of all identities, thrives to their fullest potential and our world includes narratives and solutions that serve all of us. It’s this tenacity — fueled by a love for technology, marketing strategy, and DEI — that led to her company, The Opt-In™.

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