Do you dream of your product on the shelves at Big-Box stores like Target, Home Goods, or Home Depot? Then this episode is sure to inspire you! Christi and I talked about how her business took a surprising turn, and she landed her greeting cards on the shelves of Home Goods. She shares her journey from "I don't have a plan" to building her successful but unexpected greeting card business.  She shares her real-life experiences with scaling her business and the art and science of landing your product in Big-Box stores. Christi is a resilient and creative entrepreneur who has overcome personal challenges to transform her artwork into a thriving business, defying the odds to pursue her dream.
 

Unpacking this episode min-by-min:

00:02:30 - Starting Written Hugs Designs 

00:09:26 - Researching and Understanding Audience

00:12:39 - Challenges of Product Validation

00:13:11 - Gathering Feedback

00:16:04 - Overcoming Creative Blocks 

00:17:34 - Digital Art and Tools

00:19:34 - Resilience and Experimentation 

00:23:26 - Navigating the Logistics of Mass Production 

00:29:13 - Finding the Right Partners

00:31:44 - Key Lessons Learned 

00:33:37 - Asking Questions and Seeking Referrals 

00:35:05 - Working with Big Box Stores 

00:39:04 - Supportive Communities and Resources 

00:43:12 - Impact and Changes 

00:47:30 - Knowing What Matters 

00:49:37 - Believing in Your Voice 

00:50:36 - Advice for Women Entrepreneurs 

00:53:38 - Relaxation and Inspiration

00:57:57 - Making the World a Better Place 

Reach out! Send your feedback and comments. What would you like to hear about on this podcast? Email me at ridingtandem@thetandemworks.com 

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Riding Tandem with Vivian Kvam

A podcast from Tandem Works

Email the team: RidingTandem@thetandemworks.com